Social Media Marketing & Advertisement
Why Safari, Camps, Lodges, Tour industries needs social media
Marketing & Advertisement ?
We know the importance of Safari Social Media Marketing & Advertisement has become the most important strategy from all marketing strategies which is applicable to this industry also. Though you have a great website, blogs still you need to have an active presence on Social media sites.
It’s important because Google & Bing ranks your content higher spread via social networking sites than your other content channels.
These platforms enable you to post photos, videos, and more, depending upon the social media network. It’s a great way to put your brand out in front of people interested in your business and help them get more familiar with it.
We help you reach your audience by offering our expertise in 21 most widely used social media in the world.
YouTube
Messenger
Tumblr
Qzone
Tik Tok
Sina Weibo
Baidu Tieba
Viber
Snapchat
Line
Telegram
Medium
Trip Advisor
We help you create Organic content
The ability to post organic content for free is an incredible benefit of social media for business. This opens many opportunities for your Safari Business to connect with valuable leads at no cost. It’s one of the reasons why Safari Business love using these platforms.
You can post as much content as you want to engage your audience too.
How does our Social Media Strategy maximize Safari business reach to desired audiences ?
Our Strategy for creating content for advertisement works hand in hand with the Safari seasons. With the help of Safari experts, Animal Migration Patterns and Climate condition we publish the content based on this factor creating a genuine & realistic experience for communities in focus with your brand.
- Information about your Safari,Tours, Properties,camps and Lodges with your branding and experience of what to expect.
- Engaging with communities with engaging posts.
- We bring fun in your brand and enrich the overall experience.
- Using various Multimedia (Videos, Voice based reviews,Infographics images of itinerary, Images of experiences) to share experiences and information based on social media.
- Promoting your offers, discount using the right tools offered by social media platforms.
Social Media Paid Advertising
A strategically designed Campaign including various aspects of Safari Customer looking for relevant and useful information will maximize the safari enquiries !
Advantages of Paid Social Media for Safari business
Paid advertisements on social media offer your Safari business the opportunity to connect with interested leads that haven’t found your business yet. Social media platforms allow you to tailor your ads to appear in the feeds of people who are looking for your Safaris and services.
This creates a great opportunity for your business to expand your reach and obtain new leads. You help more interested leads find your business, which results in new followers, as well as conversions for your business.
One advantage of social media paid marketing is the ability to build your brand. When you connect with interested leads, you expose them to your Safari brand.
This builds brand loyalty. The more people get exposed to your brand, the more they become familiar with it. Brand familiarity leads to more conversions down the line because people tend to buy from brands they know well.
- Social media is a great catalyst for driving traffic to your business’s website.
- Most social media platforms allow you to post content with a link to your website. When you create compelling content, you can entice your audience click on the link. This directs them to your site, where they can learn more about your business.
- It’s a great opportunity for you to help your audience get more familiar with your business.
- They can check out your website and learn about your Safari and services.
- More traffic on your site also helps your other marketing efforts because you’ll drive more relevant traffic to your page.
Facebook Chat bots
- Reducing the workload for frontline staff, allowing them to focus on more complicated customer issues.
- Being available 24/7/365—even when your staffed service desk is not.
- Letting customers access basic information quickly and easily, increasing the convenience of your offering.
Call to action buttons
Crystal clear Call to action buttons to trigger communication.
Researched Hash tags & trends
Using the irrelevant ht Hashtags will maximize your reach to audiences.
Tailor Made Social Media Campaign
- Classification of Posts based on your safari offerings.
- Applying Safari content Strategies.
- Designing Multimedia with rich information for boosting posts through paid advertisement on Social Media.
- Defining the Campaign timeline with respect to Safari Seasons, Animal Migrations, Audience Holiday days etc.
- Considering the Budget in designing an efficient Campaign.
- Executing of the Campaign.
- Evaluating the ongoing campaign and its reach.
- Analysis and reports of the campaign for respective social media.
SEO Marketing for Safari
Appear on top of search on Google & Bing with Targeted Ads for Targeted Audiences where you are in control cost.
Faster than SEO and quick visibility
The competition for Safari business is really high. That's why organically ranking on search engines is a time consuming and tedious task.
With Google AdWords, Safari businesses can get the results much faster. Obviously, there is competition here as well. But the good news is that along with the bid amount, the quality score of the keyword i.e. ad relevancy, landing page experience and expected CTR determines the position of the ad. Hence, with proper optimization of Google AdWords along with required bid can bring in great ROI.
Outrank Your Competitor Ads
Let’s say you have tight competition with one of the Safari in your niche and you suspect that most of the prospective sales are shared by them.
To back up the assumption, AdWords outrank share report shows that most of the times this competitor of yours outranks you on Google. With Google AdWords, you can choose “Target Outrank” automatic bidding strategies to adjust your bid to outrank the specified competition in the auction. Outranking the competitor’s Ads can be referred to as one of the most essential benefits of Google AdWords.
Create Campaign Strategies Based On Users’ Demographics
Increasing Ad Visibility To The High-Quality Audience
Influence The Audience To Make The Purchase
How many times you make the purchase or give your contact details when you visit a Safari website for the first time? The common answer would be very rare !
The reason is, in this world of the internet all information is available at the tip of a finger and before taking any purchase decision, the consumer does a lot of research, compares different options and takes the decision. It is crucial for brands to influence the decision of people who have visited the website to make them sail through the purchase funnel.
With Google AdWords’ remarketing ads, this process is very simple and effective. Audience visited a website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.